CUSTOMER RELATIONSHIP MANAGEMENT: A VIABLE STRATEGY FOR THE RETAIL INDUSTRY?
CUSTOMER RELATIONSHIP MANAGEMENT: A VIABLE STRATEGY FOR THE RETAIL INDUSTRY? Traditional retailers are under increasing pressure from other sales channels such as mail order and electronic commerce. Ubiquitous technologies, in particular, the Internet and Internet enabled applications further force a previously unparalleled pace of change. Despite the apparent protestations of retailers that customer relations are … اقرأ المزيد